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Matchmaking marketing plan

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Category: Japan
Added: 23.03.2021
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Matchmaking is currently highly popular with B2B event organisers. For this service to be successful, the following aspects should be taken into consideration in the planning process. This was revealed by a survey that we recently published in a Converve white paper. Of course, more and more B2B event participants expect a measurable return on investment for their attendance — this applies to exhibitors as well as sponsors and visitors. In this context, the focus lies on the kinds of new contacts an event participator manages to acquire. However, it is often the case that event organisers only start thinking about matchmaking, particularly software-supported matchmaking, at the very end of the planning process.
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Marketing Shelfie—Matchmaking Edition

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Business Matchmaking – American Small Business Alliance

In the words of marketing guru Seth Godin ,. Everything about marketing used to be magic, from concept and strategy to creation and implementation. Once upon a time, it was difficult to find a worthy vendor who could produce and implement high-quality advertising. With demand for attention on the rise and overwhelming product options on the market, consumers are beginning to lose sight of who they can trust. Consumers taking such extreme measures to avoid advertising makes it increasingly more difficult for brands to keep up with the digital landscape. When you look at the stats below, it makes sense why influencer marketing is such a popular tactic to drive sales:. And more importantly, how can you capitalize on it?
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18 Success Factors for Effective Matchmaking at Business Events

Last Updated: November 5, References Approved. This article was co-authored by Emily Hickey, MS. There are 33 references cited in this article, which can be found at the bottom of the page. This article has been viewed , times. A marketing plan is a plan that outlines your full marketing strategy for the coming year.
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Originally published on DandB. If you decided to be spontaneous and show up to an event without preparing beforehand, you may have struck gold and landed a big client. Like so many things in life and business, you get out what you put in. When it comes to matchmaking for small diverse businesses, the preparation you do before the event is just as important as your actions during and after the event — perhaps even more so. Consider following these 10 simple steps to help start a lasting relationship with your dream client at the next event you attend.
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